Synopsis

Oh Pil Seung is a free-spirited fishmonger in one of the outlaying towns of Korea. He went to Seoul for better prospects and put up at his friend's house. Unknowing to him, his grandmother is the chairman of a conglomerate in Korea, and has been looking for him since the death of her other grandson.

So Pil Seung became the managing director and the heir-apparent to the company, and moved out of his friend's house unwillingly. Because by this time, he has fallen for his friend's sister, Bong Soon-young, who doesn't reciprocate his love yet find him irritating especially while he was working as a mover in the same supermarket with her. Instead, she fell in love with Yoon Jae-woong, the company's Director of Sales.

Knowing that he has limited education and absolutely no knowledge of running a business, Pil Seung's grandmother employed Noh Yoo-jung to be his personal assistant.
Yoo Jung proved herself to be a good guidance to his boss and able to save him on multiple occasions.

Because the supermarket is not profiting, Jae Wong proposed to close it, but was vehemently rejected by Pil Seung. Pil Seung, the MD then came down to the supermarket to start a campaign in a bid to boost sales. Finally the supermarket is able to remain open. (Oh, I missed to mention that Pil Seung's company manages the supermarket that Soon Young is working in)

Slowly, to the lower level workers, Pil Seung is known to be a kind-hearted boss. His kind-heartedness also touched Yoo Jung, who unknowingly has fallen for him. However, resentment to him is still on the high. Finally Pil Seung's parentage was questioned and he left the company. But his grandmother asked him to return, but he still gave up the position in the end.

Cast

Ahn Jae Wook as Oh Pil-seung
Chae Rim as Bong Soon-young
Ryu Jin as Yoon Jae-woong
Park Sun Young as Noh Yoo-jung (Pil-seung's assistant)

My Take
I love this show. I like the charismatic Ahn Jae Wook and his successful potrayal of a fishmonger to a humble managing director. However, not sure what's on the scriptwriter's mind, because it wasn't clear whether Pil-Seung and Soon Young got together in the end. I know Soon Young and Jae Wong broke up though.

Period Aired:

13/09/2004 to 02/11/2004